Smart Marketing and the Future of Precision Health

As healthcare rapidly moves toward a more tech-driven structure, many leaders are looking to preserve the classic ‘bedside manner’ of its past. WomenHeart attended the U.S. News & World Report HealthCare of Tomorrow Conference on Nov. 14, 2018 to learn how companies plan to put the patient first when it comes to care.

The rideshare company UBER recently launched Uber Health under head of strategy, Lauren Steingold. This comes after Steingold launched a successful on-demand flu-shot campaign bringing the shot right to a person’s doorstep. Uber recognized that that up to 4 million people a year miss a doctor’s appointment due to challenges with transportation and access. With the HIPPA compliant Uber Health platform, physicians can arrange patient rides for important follow ups, post-op appointments and more. Their goal is to not only reduce no-show rates for physicians, effectively lowering healthcare costs, but also get more drivers on the roads during off-peak hours to earn better wages.

Patient trust is not only a key target area for newer platforms, but also for existing health companies in connecting with their audience. Leaders from Cleveland Clinic and Penn Medicine called this ‘precision marketing’ – using patient data to create the content wanted most. Paul Matsen, Chief Marketing and Communications Officer at Cleveland Clinic has cultivated trust for their brand by only creating content reviewed by a Cleveland Clinic medical team and written by Cleveland Clinic staff. This he says, creates patient resources that are easy to find, easy to share, and easy to rely on.

WomenHeart was honored to partner with U.S. News & World Report as an event sponsor, to help in bringing together rising leaders in health and supporting other organizations who share a patient-first mission. As we move into our 20th year anniversary, our focus is to remain a brand that heart patients and caregivers can trust. Our future includes a new online hub for our Champions, more patient-focused content for every part of your heart journey, and reaching even more women living with or at risk of heart disease nationwide.

Photos by Wyatt Westlund, U.S. News & World Report.

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